The more precise the identity of a product, the stronger the traits which define its personality in its every expression. This is why the search for a name, the definition of a logo and the creation of the graphics that are a perfect and direct expression of the brand identity are of utmost importance. Our duty is to assertively fine-tune an identity card for the product which Is able to immediately communicate both the brand's style and its target of reference. This process also involves designing labels, tags and packaging which narrate at first glance the expressive power and the exclusivity of the brand. Overall harmonization is achieved through the creation of a website on which retailers and consumers can enter the brand's universe, get to know the products and partake in its atmosphere and its projects.